Gus Weil *
Inducted on September 21, 2002
Weill is generally recognized as the father of modern political public relations in Louisiana and he is the C.E.O. of Louisiana’s oldest advertising and public relations firm, established in 1958.
In 1955, Gus graduated from LSU while in the armed forces. Weill then graduated from the U.S. Army Counter Intelligence School as Special Agent. He was 1st Lieutenant Counter Intelligence Corps Special Agent in Frankfurt, Germany. He was honorably discharged in 1957.
In 1985, he was a visiting professor, division of Honors and Interdisciplinary Studies at LSU and a visiting Professor Playwriting, LSU.
Warren Perrin, President of CODOFIL said, “People may not realize that it was Gus Weill who helped to convince Governor McKeithen to support James Domengeaux’s dream of creating the state agency CODOFIL. We are deeply appreciative of his efforts to help us save the French language and culture”.
Born in Lafayette, the “capitol” of Cajun country, Gus Weill entered the political public relations field in 1958. Since that time he has handed over 350 campaigns in Louisiana at every level of government. He is known as the father of modern political public relations in Louisiana and has spawned virtually every major consultant in the field. Three of his protégés have managed presidential campaigns: James Carville, who managed President Clinton’s campaign, Raymond Strother, who was with Senator Gary Hart, and Roy Fletcher consultant for Pat Buchanan.
Among Weill’s clients have been Governors John J. McKeithen, Jimmie Davis, Edwin Edwards and Dave Treen. He is also the biographer of the late Governor Jimmie Davis. Weill served as Governor McKeithen’s Executive Secretary from 1964 until 1968 when he left to work as a writer for the legendary film producer, Otto Preminger, in New York.
Weill is a political consultant and analyst for The Louisiana Radio network, WAFB-TV (Baton Rouge), and WJBO-AM (Baton Rouge). As a major media personality, he is the long time host host of “Louisiana Legends” which is in its 22nd year on Louisiana Public Broadcasting, Weill is known as the “The Conservatives’ Favorite Liberal” on WJBO-AM and is the co-host of “It’s a Weill-Weill World also on WJBO-AM.
Weill is also the author of six novels, two volumes of poetry and a biography which has been published internationally. Five of his plays have been produced in New York City, both on and off Broadway. The awards he has received in his career are numerous including: named a Louisiana Legend in 1994; Louisiana Political Hall of Fame Inductee in 1996; Man of Action Award, Louisiana Press Association; Community Service Award, Louisiana NAACP, 1990; LSU Commencement Speaker, 1981; LSU Alumni Association’s Hall of Distinction Inductee, ‘94 and Governor’s Committee of 100, 1985.
In 1963, President John F. Kennedy appointed Weill to the Business Council. And in 1997, President Bill Clinton appointed him to the Fulbright Scholarship Foundation.